“Add to Cart” Claire Jervert


Add to Cart

Claire Jervert

Add to Cart uses the icon of a shopping cart as it appears on the “add to cart” button seen on retail sites throughout the Internet. This icon has become a universal symbol of “the purchase.” Here, the icon takes on a panoply of stock effects used in electronic billboard advertising–bright, shifting colors; pulsating lights; jittery, hyperkinetic animation effects. The forms of advertising appear, but entirely emptied of content.



Airing October 16 – 19, 2015

As part of Tele-novela

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