Add to Cart
Claire Jervert
Add to Cart uses the icon of a shopping cart as it appears on the “add to cart” button seen on retail sites throughout the Internet. This icon has become a universal symbol of “the purchase.” Here, the icon takes on a panoply of stock effects used in electronic billboard advertising–bright, shifting colors; pulsating lights; jittery, hyperkinetic animation effects. The forms of advertising appear, but entirely emptied of content.